Simplified Customer Journeys

Digitally enhanced CX

Are you aware that insurers who are leaders in providing top-notch customer experience (CX) generate  2x-4x times growth in building new business and 30% higher profitability than the laggards? Another research states CX laggards in auto-insurance report a 102.9% nine-year stock performance.  For leaders, the performance stands at a vastly better 461.2%!

By harnessing analytics, improved operating models, and digital technologies like AI, machine learning, RPA, NPL, etc., insurers are moving away from customer touchpoints to omnichannel customer journeys.  Improving CX is no more a mere differentiator; it's the key to unlocking exponential growth.

At Birlasoft, we realize how vital CX is to the growth of the insurance industry.  To know more, download this POV and learn the following:

  • Why is it important to understand customer journeys?
  • Five digital strategies that are driving CX simplification
  • Four-step roadmap to building and executing your CX led digital transformation

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